Here is what Jerry Goodis, a leader in creativity had to say about Conrad Martin and his new products:

  • What you have here is a diamond, all it needs is polishing.
  • The ideas are excellent.
  • You have a very fertile mind.
  • You are close to the final version.
  • I know the industry is growing very quickly and has gone crazy.
  • There is no reason why any of these products can’t be sold in the United States, England or any other industrial country.
  • A wonderful principle.
  • You are on to a wonderful, wonderful concept.
  • You are an “idea” man.
  • Anyone that tells you to give up is crazy.
  • I wish I had your talent.

Jerry Goodis was one of the most successful marketing practitioners in Canada, operating on the world’s stage. He was considered by many to be the most imaginative advertising man in the country.